How to Create and Manage a Group on LinkedIn What Kinds of Groups Are There?

It is the space where users can manage a professional profile, which allows them to reach people who are interested in their services or knowledge; either to join your company, to sell a product, or to create an alliance like FreeLancer’s. Then, pursues a greater reach that gives you tools to many people to convey knowledge and ideas to the right audience.

Although Instagram or Facebook have developed a space suitable for businesses between brands, there may not be as much receptivity when looking for work. It is this space that allows it, through configurable accounts both in information and in privacy and profile restriction; as well as LinkedIn groups that facilitate the process and increase the chances of success on the platform.

What is a LinkedIn group and what are its advantages?

LinkedIn is also a forum to share news on commercial areas, and exchange ideas; however, it is not an exclusive platform for any particular sector, but rather different professionals can be found.

It is precisely to improve opportunities and make a search within the social network easier, the reason why groups exist: They constitute a space to rank among experts from the same area; with the aim of increasing job connections and knowledge.

Also, the traffic to the profile is increased, the visibility of the user, and a very good field to do business. That is why in Digital Marketing they are used as a way to create engagement and make quality content, while strengthening ties with other people.

What types of LinkedIn groups exist today?

Groups are divided into two types, and can be public or private; differing from each other on the visibility and accessibility that they have before other users who have or do not have a profile on LinkedIn.

1. Public: Or also known as “open“; They are those that are available to all those who participate in LinkedIn. They are part of the search engines, so it is advisable to optimize the content and use keywords so that it has good receptivity in terms of SEO. You can share a topic or reflection on other social networks, and in general, it is available to anyone.
2. Private: These are closed and do not appear in search engines nor are they accessible to everyone: You must make a request to the group administrator. These groups seek to generate more specific and branching conversations that have the purpose of generating a personal contact between the members that comprise it.

How to create and manage a LinkedIn group?

If you do not have a LinkedIn account, the main thing is to create an attractive professional profile, and then proceed to interact with others and increase your view traffic. If you already use the platform and want to create a group, then follow the steps below.

Create the group

Within the main page of LinkedIn you can see at the top some icons that branch the options into groups. Locate the “Products” section, and select the following alternatives: Groups> My Groups> Create Group. What follows will be to personalize it, choosing the title of the theme, adding an image, a description and other information such as the rules; clicking on “Save changes” when you have finished.

Manage the group

The most important thing when managing a group is to clearly specify the Coexistence rules to avoid spam, inappropriate content, or comments that do not contribute to the forum. However, it is also necessary that you establish the objective or north that this group is pursuing, so that you can correctly describe what it is pursuing and which people should enter.

Also, take the reins as a leader, and take care of ensuring that the rules are followed and that there are constantly new topics to interact with (approached from the correct point of view). Likewise, managing a group has the task of inviting people or accept requests in case you have constituted it as private.