Why Does the Number of Likes of my Instagram Disappear or Not Displayed?

Now, when you liked an Instagram post, one of the ways to let the user who shared it know is through the ” likes ”, which are represented in the shape of a heart. In the event that the content gets a large number of hearts, it can be positioned in the ” trends ” section, which will allow you to increase my visibility by making my content have much more reach.

Particularly, for influencers, the number of likes does not only translate into popularity but in money, so they not only look for followers but users who react to the content. To achieve this objective, different strategies are created, such as contests where they reward those fans who most like their publications. However, despite this on different occasions, some instagramers have reported that this number is not visible in their ” post ”.

Why is the number of likes not shown on Instagram posts?

As you should know, in the case of Instagram posts, the amount of likes obtained appears just below the photo, while in the ” reels ” the number of likes is visible on the right side of the screen. However, a large number of instagramers reported on March 2, 2021 that they could not see the number of likes of their Instagram posts, instead there was the phrase “and others”.

Upon realizing what happened, the users of this social network felt confused and decided to go to Twitter to express their discontent and ask for explanations for what happened, quickly turning the subject into worldwide trend on this platform.

For their part, the representatives of Instagram clarified that it was a temporary glitch that was corrected hours later of the incidence. At the same time, they pointed out that this error is due to some adjustments that they are making to the Application, but that only users who belong to the beta program should have noticed this modification.

· Instagram beta program

Like other apps, Instagram constantly updates to its platform to improve the experience of its millions of users. But before the modifications are a reality for all instagramers, they go through a medium-scale testing process, better known as a beta program.

Meanwhile, the beta program makes it easy for developers identify and correct errors that may present the adjustments made to the application. In addition, it allows to know the opinions that a certain group of participants have about the changes they want to implement.

At the moment, the beta program for Instagram for Android is accepting new participants so if you want you can test the updates of this application before your friends by joining the program from the Play Store.

Why are likes deleted on Instagram?

It is important to clarify that the social network does not want to completely eliminate the “ likes ” in the publications, what they are looking for is do not make the amount public of hearts that a post receives to avoid the social pressure generated in users to get them.

With this measure the brands and influencers will not be able to see the number of likes of their competition but only those of their own publications, which could negatively affect how these accounts are perceived by the public of this social network.

On the other hand, the suppression of the number of likes in the publications can be seen as a strategy by Instagram to avoid those that are false, that is, they are bought by one user to another with the aim of increasing their popularity on the social network.

In other words, when the time comes when this modification becomes permanent for all Instagram users, you can still do it. like on your favorite posts, but only who has shared the post will be able to see the number of hearts that it obtained.