How to Make a Facebook Live From My Devices – PC and Mobile Tutorial

Today it is very common for people to ask how live broadcasts are done on platforms like Facebook. Therefore, we have created this article to teach you how to make Lives on Facebook, then we will talk briefly and clearly about the subject. It will explain what Lives consist of, what benefits they have, and how to make them.

What are the lives that are made on Facebook?

The Lives feature on Facebook has the same intention as on any other social media platform: interact in real time with the community. You can do question and answer sessions, seminars, have conversations, etc.

What benefits does it have for a brand or business to go live on Facebook?

By doing live broadcasts within the Facebook platform, a business can have several benefits for its brand. First, you can better connect with the community by By doing these broadcasts you can humanize your brand. In addition, you can better understand what your audience thinks and feels.

What is the procedure to do a live from my Facebook account?

It is possible to make transmissions from different places, so the three main ones will be explained below: from the Android application, from a computer and from the iPhone app.

From the Android application

To broadcast live from Android You have to go to the ‘Status’ section and click on ‘Live Streaming’. Then you have to select ‘Continue’ and program some options that are presented there. Once this is done, the broadcast will start and notify our friends that it is broadcasting. To end the live, click on ‘Finish’.

With the website

Doing a live broadcast on the website is just as simple. You only need to access the account, go to the status bar and select live broadcast, follow the steps indicated there, and voila.

From the iPhone app

From the iPhone application it is exactly the same procedure: you have to go to the app, enter the ‘Status’ bar, select ‘Live video’ and that’s it. To end the transmission it will be the same as in the others.

What can I do to make my Facebook Live a success?

Although broadcasting live is an excellent strategy to connect with the audience, it must follow some parameters to be successful. Here are some of the things that can be done to make it a success.

Call tu action

Una call to action, o call to action is an expression that is said to motivate the audienceto do something specific. For example, if the intention of the live is to make the audience visit the business website, a call to action would motivate them to do so.

Consistency

Doing live broadcasts on Facebook without having a strategy with it will accomplish nothing. That is why it is important that you have a clear objective with Live and make sure you meet it. Also, you have to schedule broadcasts at a comfortable time for the audience.

Adapt the video to your business

The Live must be in accordance with the theme and business objectives. For example, if you have a cosmetics business, it may be helpful to broadcast on how to apply makeup correctly. In short, consistency must also go according to the business.

High quality in your equipment

When conducting a Facebook Live you must have quality equipment. Of course, maybe you don’t need a state-of-the-art microphone and cameraHowever, it is important to have a microphone and a good quality camera (even if they are those of a cell phone) and also to have good lighting and an internet connection.

Check your results

At the end of a transmission, Facebook will send a notification with some metrics that can be analyzed. By studying them you can see the results and thus have an idea of ​​what can be improved. For example, some of the data will be the peak of connections, average connection time, gender, age and audience reactions, etc.