How to Position a Video Among the First Places on YouTube?

After knowing the history, trivia and functions of YouTube, it has become the number one platform for streaming videos. Many people create content for the platform, and there are others who want to do it. However, getting the first places in the search engine is not easy. Therefore, here we will briefly show how a video can be placed among the first sites.

What is SEO and what does it do on YouTube?

Simply put, SEO stands for ‘Search Engine Optimization’. On YouTube this optimization consists of a series of techniques to make videos rank depending on what users want to search for. These techniques are closely related to the title, the description and even the subtitles.

How to know if a YouTube channel is SEO friendly?

The answer is simple and very obvious: all channels on YouTube are SEO friendly. Because all the content that is uploaded to the platform can be easily optimized, any creator can design their videos in such a way that the search engines give them a good organic positioning; that is, without paying anything.

How does the ranking algorithm work on YouTube?

As it is a very large platform, YouTube’s algorithm takes into account general parameters to evaluate a video. Some of them are the content relevance, engagement (that is, the interaction) that users have with that content, the quality of the video itself and even how reliable it is.

What must a video have to be successful on YouTube?

The contents that are uploaded to YouTube using organic positioning are very varied. However, these follow certain general parameters, which are present in all these videos according to your sector. Here are some of those factors and how they influence how successful a YouTube video is.

Have keywords in the title

When searching for content on YouTube, users almost never write extremely long texts, but instead use specific words. These are known as keywords., and they work very well for positioning videos. The reason is that, if the title contains the word ‘Shoe’, and the user wants to see something related to shoes, the algorithm will see our video and position it among the results.

Have a short and content description

Users enter the YouTube platform to watch videos, not to read. For this reason, the descriptions of the content uploaded to the platform must be concise and contain keywords. In addition, they should not be simply filler, but must have value so that the user can know if it is what they are looking for.

Get tagged with a keyword

When using tags some videos can be grouped easily. Thanks to this, search engines will be able to find a lot of relevant information and show it to users. Having these tags positioned with keywords will allow the algorithm to position a video on a good site.

Customize it with a small image

Video thumbnails (or just thumbnails) are also very important. The more striking they are, the more they will attract attention of the public. However, they must also respond directly to the title and content of the video, since this way people can see if that content may be what they are looking for and is of interest to them or not.

Well, you can see that to position a video on YouTube using SEO It is not as complicated as it seems. For this reason it is worth it. However, some people wonder if this does not cost money; Therefore, this question will be answered in a simple way below.

Does positioning a video on YouTube have a cost?

Basically yes. Sometimes may have some cost to position organically a video on YouTube. However, this is not very common, and the truth is that this cost is not so high that it can be heavy. The truth is, using SEO for a YouTube video won’t cost much more than time.

Well, as you can see, organic positioning on YouTube is extremely simple. By following these SEO techniques, it can be achieved easily have a well optimized video make it attractive to search engines. For this reason this method, and this tutorial can be so useful to monetize YouTube and earn money.